Data Export Column Names and Descriptions

 

 

Column Name Description
URL URL
Name Tag name
Tag level How many sequential calls required to load tag, with 1 denoting a root-level tag
Type The tag's object type (ex: JavaScript or image)
MIME type MIME type
Size Tag size
Compressed Is the tag compressed (gzip, sdch etc.)
Minified Has the tag code been minified
Average children count per pageview Average number of downstream tags directly called by this tag
Average child size Average size of all child tags
Vendor Description of the vendor
Categories Industry verticals related to this tag
Categories Industry verticals related to this tag
Function Specific function executed by this tag
Frequency Number of times that tag was loaded
Average execution time Average tag runtime
Average completion time Average completion time relative to page initiation
Average start time Average start time relative to page initiation
Execution time Time this specific instance of the tag took to execute, in msec
AJAX tag Is this an AJAX tag
Async Does the tag load asynchronously
Data sharing index Numeric rating based on the types of data the tag collects and transmits, and to what types of recipients
Security index Numeric rating based on whether the tag handles data in a secure fashion using HTTPS and payload encryption
Tag chaining index Numeric rating based on the amount of other third-party technology the tag calls into the page
User tracking index Numeric rating based on the types of tracking activities the tag engages in, including cookies and browser fingerprinting
Browser fingerprinting index Numeric rating based on the probability that the tag engages in browser fingerprinting or other server-based tracking methods
UI index Numeric rating based on changes the tag makes to the user interface and the extent of the changes
Composite index Average score across all key indices
Suspicious activities index Numeric rating based on whether the tag engages in activities that are atypical for its peers with the same category or function
Negative user experience Numeric rating based on whether the tag degrades page performance or contributes to a negative user experience
Affects other tag execution Numeric rating based on whether the tag interferes with the execution of other tags other than tags that it calls directly
Collects PII index Probability that the tag collects personally identifiable information like email address credit card numbers or names
Obeys DoNotTrack (DNT) index Probability that the tag does not obey the W3C Do Not Track standard
Adware index Probability that the tag is adware
Malware index Probability that the tag is malware
Changes UI Does the tag change the user interface
Creates pop-up windows Number of pop-ups created by tag
Creates pop-under windows Number of pop-unders created by tag
Shows modal dialog windows Number of modal windows (lightboxes) created by tag
Container tag Is the tag a container
City City of vendor
State State of vendor
Country Country of vendor
Postal code Postal code of vendor
Data recipient (company) Vendor name associated with data recipient domain
Data recipient (domain) Domain name of data recipient
Errors list Total browser errors list
Errors number Total browser errors logged by tag
Errors rate Total browser errors rate
Geosharing If the tag asks the browser to share geographic information
Is called Is the tag a payload of a non-Mezzobit container tag
Malware Is tag suspected of carrying malware
Reads cookies Does the tag read cookies
Reads Flash cookies Does the tag read Flash cookies (local shared objects)
Suspected browser fingerprinting Probability that the tag engages in browser fingerprinting or other server-based tracking methods
Uses Web storage Does the tag use web storage
Writes cookies Does the tag write local cookies
Writes Flash cookie Does tag write Flash cookies (local shared objects)
Transmits data Transmits data to a third party using a POST; XMLHttpRequests send and query parameter
Uses query parameters Uses parameters appended to the end of the URL to transmit data
Query parameter details Number of separate elements in the query parameter
URL path depth Number of separate URL elements (text separated by a /) that are sometimes used to transmit data
GET calls Number of HTTP GET calls
POST calls Number of HTTP POST calls
1st-party IFRAMEs calls List of tag calls that create 1st party iframes
1st-party IFRAMEs Does the tag create 1st party Iframes
3rd-party IFRAMEs calls List of tag calls that create 3rd party iframes
3rd-party IFRAMEs Does the tag create 3rd party Iframes
Size of uploaded data payload Size of data transmitted using a POST; XMLHttpRequests send and query parameter
Remote calls Total number of remote calls made
HTTP transmissions Number of HTTP transmissions
HTTPS transmissions Number of HTTPS transmissions
HTTP transmissions % of total HTTP transmissions as a percentage of total remote calls
HTTPS transmissions % of total HTTPS transmissions as a percentage of total remote calls
HTTP header modifications Does the tag modify HTTP header
Malware exploits If the tag is malware, what exploits is it using
Encrypts payload Does tag encrypt it's transmitted payload
Reads "Do Not Track" Examines Do Not Track status
Names of cookies written JS cookie names
Names of HTTP cookies set HTTP cookie names
Names of all cookies set JS + HTTP cookie names
Cookies written Cookies written by tag
HTTP cookies set Full HTTP cookies
All cookies set Full JS + full HTTP cookies
Cookies read Full JS cookies
HTTP cookies read Full HTTP cookies
All cookies read Cookies read by tag
Names of cookies written across network JS global cookies
Names of HTTP cookies set across network HTTP global cookies
Names of all cookies set across network Cookies seen on most appearances of this tag across the network
Web storage details Names of elements written to web storage by tag
Reads "navigator platform" Examines browser platform
Reads "navigator userAgent" Examines user agent
Reads color depth Examines color depth
Reads CPU characteristics Examines CPU characteristics
Reads battery API Calls battery status API
Reads Flash version Examines Flash version
Reads font list Examines font list
Accesses IndexedDB Examines indexedDB
Accesses OpenDatabse Examines openDB
Examines OS version Examines OS version
Examines plugins list Examines plug-ins
Examines screen size Examines screen size
Examines silverlight version Examines Silverlight version
Examines local timezone Examines time zone
Detects multiple monitors Detects multiple monitors
Creates CANVAS element Creates canvas
Uses WebGL Uses webGL
Average size (WxH) Average size (width x depth) in pixels of tag-related visual element
Vendor name Vendor name
Vendor description Vendor description
Corporate address City state and country of vendor
Categories Industry verticals related to this vendor
Functions Specific functions executed by this vendor
Privacy policy Link to privacy policy related to vendor
Categories Industry verticals related to vendor
% of total tags on site What percentage of total tags on the page is this vendor responsible for
Other tags on site What other tags from this vendor have been observed on this site
Corporate parent What company owns this vendor
Vendor rank across site How does this vendor compare to other vendors in terms of total number of observed tags on site
Vendor rank across network How does this vendor compare to other vendors in terms of total number of observed tags across all million-plus sites scanned by Mezzobit
Correlated vendors Which other vendors are most often observed on sites where this vendor has tags
Continuously loading Does the tag transmit periodic calls after initial load
Location of tag server Geo-IP of server delivering tag, which often is a content delivery network edge location.
Correlated tags Which other tags are most often observed on sites where this vendor has tags
Tag rank across site How does this tag compare to other tags in terms of total number of instances of it observed on site
Tag rank across network How does this tag compare to other tags in terms of total number of instances of it observed across all million-plus sites scanned by Mezzobit
Corporate address City state and country of vendor
Corporate children What other companies are owned by this vendor
Corporate siblings What other companies are owned by the same corporate parent
Block/enable all instances Blacklist (block all occurrences) or whitelist (enable all occurrences including those that are blacklisted)
Halt tag execution after of Stop tag execution after it has been running for a specified number of milliseconds.
Block for size greater than Block tag whose size is above specific threshold (in KB)
Replace tag with different code Stop execution of specified tag and instead execute below code which should be formatted as HTML and include SCRIPT tags if JavaScript
Whitelist when parent is Block tag execution when it is called by selected parent tag
Blacklist when parent is Always allow tag execution when it is called by selected parent tag even if tag is blacklisted.
Blacklist all child tags Block all third-party calls originating from this tag unless tag is whitelisted
Blacklist specific child tags Block specific third-party calls originating from this tag unless tag is whitelisted
Whitelist specific child tags Always allow tag execution when it is called by specific child tags even if tag is blacklisted.
Blacklist when advertiser is Block tag for specific advertiser unless tag is whitelisted
Whitelist when advertiser is Always allow tag execution when it is called by selected advertiser even if tag is blacklisted.
Enforce do not track Enforce W3C Do Not Track standard
Http cookie reading Block HTTP cookie reading
All http cookie dropping Blocking all HTTP cookie dropping
Http tracking cookies Block HTTP tracking cookies
Http session cookies Block HTTP session cookies
Flash cookie reading Block Flash cookie (locally stored object) reading
Flash cookie dropping Block Flash cookie (locally stored object) writing
Local storage Block use of local storage
Browser fingerprinting Block selected properties used by fingerprinting process to preclude clear visitor identification
Header enrichment Block use of local storage
Obfuscate browser fingerprint Inject white noise into properties used by fingerprinting process to create erroneous visitor match
Specific cookies Block dropping of selected cookies
Data transmission Block all POSTs; XMLHttpRequests sends; and query parameters
Http transmissions Block all transmissions sent without SSL
Https transmissions Block all transmissions sent with SSL
Transmissions of data elements Block transmission of specific data elements
Examine specific data elements Block use of specific data elements in tag operations
All user interface changes Block all calls that would change the UI including placing graphics in page
Block 3rd party iframe creation Block creation of 3rd party iframes and all code contained within.
Recast 3rd party iframe into SafeFrame Change 3rd party iframe into SafeFrame
Recast 3rd party iframe into 1st party Change 3rd party iframe into 1st party iframe
Block pop-ups Block pop-ups
Block pop-unders Block pop-unders
Block new tab/window creation Block new tab/window creation
Block redirects Block redirects
Specific UI calls Block specific calls to change the UI
Load order rank Tag's load order relative to all tags observed on site
Execution time rank Tag's execution time relative to all tags observed on site
Completion time rank Tag's completion time relative to all tags observed on site
Uncompleted executions What percentage of tags did not complete execution due to error or other interruption
Aggregated versions of tag within site How many different slight versions (such as changes in query strings) were rolled into this tag accounting
Average aggregated tags per pageview Average count of this tag within a single pageview
Other distinct tag instances within site Links to other appearances of this tag (from different parents) within site
Pages where tag appeared List of all pages within site where tag appeared
Managed by TMS Is tag called by a tag management system
CPU intensive Is tag CPU intensive
Execution distribution Frequency distribution of tag based on time
Parent tag Which tag(s) loaded this tag
Code referenced in root HTML page Was tag called directly from main page
Variability in children identity How variable are the child tags in terms of originating vendor and diversity of tags
Child tag(s) Names of all tags called directly by this tag
Initial tag call Initial third party call that loaded the tag
Sample of script Sample of script from past week
Script elements referenced from root page Which objects and variables from script are called directly from page
Level of variability page to page How much difference is there in the script from page to page
Level of variability over past week How much difference is there in the script compared to one week ago
Level of variability over past month How much difference is there in the script compared to one month ago
Sample of suspected adware/malware Sample of the offending code tag if tag is suspected of adware/malware
Error distribution over reporting period The frequency of total errors based on time
Parameter term names Names of query parameters
PII elements collected Personally identifiable information collected such as email address credit card numbers or names
PII elements collected Personally identifiable information collected such as email address credit card numbers or names
Data elements examined Names of native data elements (DOM elements; JS global variables; etc.) that are included in tag calculations
Data elements transmitted Names of native data elements (DOM elements; JS global variable; etc.) that are included in calculated data elements that are transmitted to a third party
Remote data recipients Domain names to which data is transmitted
Data recipient identities Company names associated with recipients of data
Http header changes What fields does tag add to HTTP header
Redirects Does tag issue a redirect
Redirect destination What is the destination of the tag redirect
Certificate(s) referenced by HTTPS Link to SSL certificate associated with tag domain
Read cookie details Names of cookies read by tag
Reads flash cookie Does tag read Flash cookies (local shared objects)
Reads flash cookie details Names of Flash cookies (local shared objects) read by tag
Writes flash cookie Does tag write Flash cookies (local shared objects)
Writes flash cookie details Names of Flash cookies (local shared objects) written by tag
Delays DOM interactive Does tag delay DOM interactive (blocking)
UI calls Number of calls made by tag that affect the user interface
Referenced div tags Names of div tags referenced by tag
Average upper-left page coordinates Average upper left coordinates of tag visual component
Detects mobile Detects mobile
Path Complete parent/child load path
All paths Complete list of load paths for all instances of this tag
Total descendant children All direct and indirect children of this tag
Total descendant size Total size of all direct and indirect children of this tag
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