Audience Control data dictionary

Here is a listing of all data elements that are collected by internal and external scans (Audience Value Platform and Instant Scan). Not every customer will see values for these data elements based on how their system is configured.

Help related to data elements can be viewed by mousing over an individual data element in the left tab. Click the tab header to see the data elements on that tab:

Metadata

Name Description
Categories Industry verticals related to this tag
Function(s) Specific function executed by this tag
Name Vendor name
Address City, state and country of vendor
Corporate parent What company owns vendor
Corporate children What other companies are owned by vendor
Corporate siblings What other companies are owned by the same corporate parent
Categories Industry verticals related to this vendor
Privacy policy Link to privacy policy related to vendor
% of total tags on site What percentage of total tags is vendor responsible for
Other tags on site What other tags from vendor have been observed on this site
Vendor rank across site How does vendor compare to other vendors in terms of total number of observed tags on site
Vendor rank across network How does vendor compare to other vendors in terms of total number of observed tags across all million-plus sites scanned by Mezzobit
Correlated vendors Which other vendors are most often observed on sites where this vendor has tags
Type What type of object is this tag (ex: JavaScript or image)
Load type Does the tag load synchronously or asynchronously
Continuously loading Does the tag transmit periodic calls after initial load
Size Tag size
Tag level How many sequential calls required to load tag, with 1 denoting root level tag and 2 denoting a tag called by a root-level tag
Compressed Is tag compressed (gzip, sdch, etc.)
Minified Have unnecessary spaces and comments been removed and code been reduced in size
Location of tag server Geo-IP of server delivering tag, which often is a content delivery network edge location.
Other sites where tag seen List of other sites where this tag has been across all million-plus sites scanned by Mezzobit
Correlated tags Which other tags are most often observed on sites where this vendor has tags
Tag rank across site How does tag compare to other tags in terms of total number of instances of it observed on site
Tag rank across network How does tag compare to other tags in terms of total number of instances of it observed across all million-plus sites scanned by Mezzobit

 

Control

(Only available in full Audience Value Platform)

Block/enable all instances Blacklist (block all occurrences) or whitelist (enable all occurrences including those that are blacklisted)
Halt tag execution Stop tag execution after it has been running for a specified number of milliseconds.
Block for size greater than Block tag whose size is greater than specific KB
Replace tag with different code Stop execution of specified tag and instead execute below code which should be formatted as HTML and include SCRIPT tags if JavaScript
Whitelist when parent is Block tag execution when it is called by selected parent tag
Blacklist when parent is Always allow tag execution when it is called by selected parent tag even if tag is blacklisted.
Block all child tags Block all third-party calls originating from this tag unless tag is whitelisted
Blacklist specific child tags Block specific third-party calls originating from this tag unless tag is whitelisted
Whitelist specific child tags Block specific third-party calls originating from this tag unless tag is whitelisted
Blacklist when advertiser is Block tag for specific advertiser unless tag is whitelisted
Whitelist when advertiser is Always allow tag execution when it is called by selected advertiser even if tag is blacklisted.
Enforce do not track Enforce W3C Do Not Track standard
HTTP cookie reading Block HTTP cookie reading
All HTTP cookie dropping Blocking all HTTP cookie dropping
HTTP tracking cookies Block HTTP tracking cookies
HTTP session cookies Block HTTP session cookies
Flash cookie reading Block Flash cookie (locally stored object) reading
Flash cookie dropping Block Flash cookie (locally stored object) writing
Local storage Block use of local storage
Browser fingerprinting Block selected properties used by fingerprinting process to preclude clear visitor identification
Header enrichment Block use of local storage
Obfuscate brower fingerprint Inject white noise into properties used by fingerprinting process to create erroneous visitor match
Specific cookies Block dropping of selected cookies
Data transmission Block all POSTs; XMLHttpRequests sends; and query parameters
HTTP transmissions Block all transmissions sent without SSL
HTTPS transmissions Block all transmissions sent with SSL
Transmissions of data elements Block transmission of specific data elements
Examine specific data elements Block use of specific data elements in tag operations
All user interface changes Block all calls that would change the UI including placing graphics in page
Block 3rd party iframe creation Block creation of 3rd party iframes and all code contained within.
Recast 3rd party iframe into SafeFrame Change 3rd party iframe into SafeFrame
Recast 3rd party iframe into 1st party Change 3rd party iframe into 1st party iframe
Specific ui calls Block specific calls to change the UI

 

Activity

 

Insight

 

Analysis

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